Selling Your Home with Digital Marketing

How Can Digital Marketing Sell My Home? Digital marketing helps sell your home because more of the right people see your home for sale. It’s not just anybody that’s seeing the advertisements, its hand picked audiences that are most likely to purchase your home. We do this by creating one or two buyer profiles of the “Perfect Buyer” for your home.  A Buyer profile is a list information that covers the “Perfect Buyer’s” interests, hobbies, what industry they work in, relationship status, kids or no kids, where they currently live, recent search history etc. We then create an ad that sticks out by using our professional photo’s and video’s of your home and description that highlights all the selling features of your home that will appeal to the “Perfect Buyer”. This eye-poping ad is then shown to people who fit the “Perfect Buying Profile”. This ad is shown to them again and again. Which increases the chances if them booking a showing dramatically. The more showings, you more likely you are to sell your home, and for a higher price! In addition to the advertisements, your home is placed for sale on multiple websites and platforms, including the two most poplar websites buyers use, rew.ca & realtor.ca. You also find it on Remax.ca, Remax.com, Austintowne.com, craigslist, Facebook Market Place etc. An active buyer will find your home no matter what platform they are searching on!       

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THE CMHC FIRST-TIME HOMEBUYER INCENTIVE

What is The CMHC First-Time Homebuyer Incentive? It is a $1.25 billion fund administered by the Canadian Mortgage and Housing Corporation (CMHC) over three years will provide 5% of the cost of an existing home and 10% of the price of a new home through what amounts to an interest-free loan to be repaid when the property is sold. The money would go to first-time home buyers applying for insured mortgages. The key stipulations & points are: – Users must have a downpayment of at least 5%, but less than 20%; – Household income must be less than $120,000 – The purchase price cannot be more than four times the buyers’ householdincome. – The government will own the percentage of increase in equity when you sellor refinance. – The loan is repayable at anytime For example, say you’re hoping to buy a $400,000 home with the minimumrequired 5% down payment, which works out to be $20,000. With the newincentive, you could receive up to $40,000 (for a new home) through theCMHC. Now, instead of taking out a $380,000 mortgage, you’d need to borrow only$340,000. This would lower your monthly mortgage bill from over $1,970 toless than $1,750. Homeowners would eventually have to repay this mortgage at re-sale orrefinance CMHC will share in any capital gain (or loss)– receiving 5% or10% of the sale price (not the purchase price). These stipulations effectively limit purchases under this plan toproperties to maximum of  $533,246.00 with a 10% incentive and $564,705.00 with a 5% incentive. ($480,000 maximum in insured mortgage and incentive, plus the downpayment), Under this plan you will still have to qualify under the federal stresstest. You can find your first home here: https://austintowne.com/mls-search/ Take a look below for further examples and a link to a video where I talk about my opinion! Example 1: Anita wants to buy a new home for $400,000 and has saved the minimumrequired down payment of $20,000 (5% of the purchase price). Under the First-Time Home Buyer Incentive, Anita can apply to receive$40,000 in a shared equity mortgage (10% of the cost of a new home) throughthe program. This lowers the amount Anita needs to borrow and reduces the monthlyexpenses. As a result, Anita’s mortgage is $228 less a month or $2,736 a year. Ten years later, Anita sells the home for $420,000. The Incentive will needto be repaid as a percentage of the home’s current value. This would result in Anita repaying 10%, or $42,000 at the time of sellingthe house. Example 2:John has an annual qualifying income of $83,125. To be eligible for Canada’s First-Time Home Buyer Incentive, John canpurchase condominium unit up to $350,000. John has the required minimumdown payment of 5% of the purchase price, $17,500 from savings. John can receive $35,000 in a shared equity mortgage – 10% of a newlyconstructed home. This would reduce John’s mortgage payments by $200 a month or $2,401 ayear. Years later, John has decided to sell the condominium unit, but it is nowworth $320,000. When the condominium unit is sold at the price of $320,000,John will have to repay the incentive as a percentage of the home’s currentvalue. This would result in John repaying 10%, or $32,000 at the time ofselling the house. My Opinion: https://www.instagram.com/p/B2FQNcDBsXY/

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PROPERTY TRANSFER TAX AND EXEMPTIONS

WHAT YOU NEED TO KNOW ABOUT PROPERTY TRANSFER TAX  First off, what is property transfer tax?  Property transfer tax (PTT) was introduced in 1987, when the average price of a Vancouver home was about $150,000, in order to tax speculation on high-end properties. It is levied anytime changes are made to a property’s title, beginning at a rate of 1% of the first $200,000 of a property, 2% on the amount between $200,000 and $2M, and 3% on the portion greater than $2M.  There is exemptions from having to pay to property transfer tax, here are the two most common: 1. FIRST TIME HOME BUYERS’ PROGRAM To qualify for a full exemption, at the time the property is registered you must: be a Canadian citizen or permanent resident have lived in B.C. for 12 consecutive months immediately before the date you register the property or filed at least 2 income tax returns as a B.C. resident in the last 6 years have never owned an interest in a principal residence anywhere in the world at any time  have never received a first time home buyers’ exemption or refund and the property must: be located in B.C. only be used as your principal residence be 0.5 hectares (1.24 acres) or smaller For a full exemption, homes that are purchased with a fair market value of $500,000 or less, For a partial exemption for properties with a fair market value of $500,000 to $525,000.  More info and specifics: https://www2.gov.bc.ca/gov/content/taxes/property-taxes/property-transfer-tax/exemptions/first-time-home-buyers   2. Newly Built Homes Exemption To qualify you must be, an individual (not a corporation)  a Canadian citizen or permanent resident  and the property must: be located in B.C. only be used as your principal residence have a fair market value of $750,000 or less be 0.5 hectares (1.24 acres) or smaller  New homes with a fair market value of $750,000 for a full exemption and partial exemption for new homes under between $750,000 and $800,000. Get all the details and specifics here: https://www2.gov.bc.ca/gov/content/taxes/property-taxes/property-transfer-tax/exemptions/newly-built-home-exemption

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